Berätta en historia

Does it tell a story? via AVC:

Too many decks (and pitches) are full of facts and figures but lack a cohesive narrative that makes them compelling. Dressing the deck up with beautiful visuals can help, but even if you do that and you don’t “tell a story” you are not putting your best foot forward. … Walk the reader up that mountain and show them the promised land on the other side. That story, when told well, generally does the trick most times.

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